Bru India's largest coffee brand that offers a range of products in Instant coffee Conventional coffee and premixes .Bru also has a stronghold in the southern market. Unilever wanted to explore communication strategies and activation methods to help bru penetrate the Non - south market and increase the home consumption. Tart of the project was also dispelling the perception of Bru as a cold coffee brand and at the same time, promoting unconventional- uses of Bru coffee.
